Redefining steel.
Reinforcing tomorrow.
GIPL, backed by AG&S Holdings, has established itself as a prominent player in India's iron and steel industry, with over three decades of expertise in manufacturing, trading and distribution of steel and allied products.
Over the years, GIPL has built a strong reputation for delivering dependable, high-performance solutions through a portfolio of nationally recognized brands. Its offerings include scientifically engineered roofing sheets, advanced cladding systems, structural components and accessories.
With deep roots in South India, GIPL has grown steadily, expanding its presence across new markets in India while exploring opportunities on a global scale. The company's growth is driven by a clear focus on innovation, customer-centricity and operational excellence.
At its core, GIPL is committed to supporting the development of modern infrastructure by delivering products that combine strength, reliability and value.
Evolve. Excel. Elevate.
To revolutionize the infrastructure industry by evolving and accomplishing innovative products and advanced methodologies.
Core Values
The timeline of an
inspiring journey
Founded by A. L. George as George & Sons, focusing on trading TMT steel bars.
Expanded operations as George & Company, adding steel structurals and angles to the portfolio.
Diversified into black tubes and MS pipes.
Launched George Metals, strengthening presence in metal trading.
Established George Steels for trading steel plates and sections.
Entered the wholesale iron and steel market, scaling operations significantly.
Commissioned a large-scale manufacturing facility at Thrissur Bypass, spanning 525,000 sq. ft. across 5 acres.
Introduced the flagship roofing brand Georoof.
Unified George & Sons, George Steels, and George Metals under George & Company. Launched new product lines: Ultima, Eurotile, and Geofab.
Opened the Steel Hypermart, marking entry into retail.
Launched Geolux, a premium roofing solution backed by a 25-year warranty.
Introduced Tuframe, lightweight steel framing solutions for modern construction.
Reorganized the business from a partnership into a private limited company: GIPL (George Infra Private Limited).
Launched Metalux, a luxury roofing solution powered by advanced digital printing technology.
Introduced Tufdek, high-performance decking sheets.
Expanded premium offerings with:
- Georoof Stanza – standing seam roofing system
- Geofenz – premium metal fencing solutions
- Luxclad and Geoclad – advanced metal cladding sheets
Launched next-generation roofing innovations:
- Georoof CoolGuard – triple-layer roofing for superior performance
- Georoof Smart PUF Panels – advanced insulated sandwich panels with polyurethane foam core
Where vision drives growth
AG&S Holdings is a dynamic business conglomerate with a legacy spanning over three decades, built on a foundation of vision, resilience and continuous innovation.
At the core of this journey is a leadership team committed to shaping industries, creating long-term value and driving sustainable growth.
With a presence across infrastructure, retail, distribution, manufacturing, construction, industrial services, hospitality and food production, AG&S has evolved into a diversified enterprise defined by strategic foresight and operational excellence.
ExploreThe driving force
behind the success
At GIPL we believe team work is the backbone of the organization, comprised of our dedicated professionals around 400 who bring diverse expertise and a shared commitment to excellence. Each department make a collaborative work environment where teamwork, innovation, and continuous learning drive our success. By empowering our team with the right tools, training and opportunities for growth, we ensure that every member contributes to achieving the organization's goals.
